Associate Brand Manager, Lorissa's Kitchen in Minneapolis, MN at Jack Link's

Date Posted: 11/6/2018

Job Snapshot

Job Description

Jack Link’s Protein Snacks began with treasured family recipes passed from generation to generation, transforming a small North Woods business into one of the fastest-growing meat snack manufacturers in the world. Over the years, as consumer demand for convenient, high-quality snack foods increased, so has the company’s product offerings. Today Jack Link’s is the fastest-growing meat snack manufacturer in the world and sells more than 100 different meat snack products in more than 40 countries. The Link family principles and traditions remain the same: hard work, integrity and a commitment to earn consumer respect by delivering the best-tasting meat snacks in the world.

Driven by a desire to provide real food crafted for a full life, Lorissa’s Kitchen makes delicious protein snacks that fit into busy schedules. Lorissa’s Kitchen products are made with 100 percent grass-fed beef or chicken raised without antibiotics. All of which are free from added growth hormones, MSG, nitrites, and are gluten-free.

Lorissa Link created the Lorissa’s Kitchen brand! She’s like so many women today, busy juggling a career and a family. No matter how busy her days get, she enjoys the true satisfaction of being there fully for each moment, and real food helps make that happen because it satisfies the body, mind, heart, and soul. When she founded the brand, Lorissa set out to create delicious, healthy snacks she could take anywhere and keep her family well nourished, without sacrificing the quality and responsible ingredients she cares about.

Lorissa wanted a healthy protein snack to enjoy on the go for both herself and her kids. Thus, Lorissa’s Kitchen. Lorissa brought this new brand to life with clean-ingredient, responsibly raised protein snacks to help everyone stay nourished and satisfied throughout the day.

The Associate Brand Manager (ABM) is responsible for leading cross-functional business teams in the planning, execution, and analysis of various business initiatives related to products, pricing, promotion, and packaging across specific channels within the Jack Link’s Protein Snacks & Lorissa’s Kitchen portfolio. An Associate Brand Manager gains broad exposure to Consumer Insights, New Products, Sales, Integrated Marketing, Operations, and Finance, which results in strengthened marketing fundamentals and a holistic approach to driving business growth. Demonstrating excellence in these areas will lead to future career progression. This position directly interacts with the field, customers, cross-functional representation, and is a key member of the brand & commercialization team.

RESPONSIBILITIES:

The responsibilities of this position shall consist of, but not be limited to, the following:

  • Brand Strategy – Participate in and lead aspects of the development of the brand strategy to achieve long-term and short-term business goals, including strategic planning, brand positioning, brand voice, and brand personality.
  • Project Management – Lead end-to-end new products, quality improvements, & cost reductions product& packaging initiatives, communications and other projects, working across cross-functional teams, agency partners and external vendors to deliver results.
  • Analytics and Tracking – Responsible for in-depth analysis, monitoring, and reporting of brand performance and competitive activity to identify problems, opportunities, and trends, as well as leading reporting of key business metrics.
  • Planning and Budgeting - Assist in the development of annual marketing plans including integrated marketing communications plans and field sales tools & materials to achieve sales objectives. Responsible for both sales/marketing budget management and forecasting for assigned brands. Own the P&L and understand key levers to drive growth.
  • Marketing Execution – Execute elements of the marketing plan for assigned brands, including new product launches, price promotions, in-store creative, media plans, social/digital communications, event marketing, and market research projects.
  • Ad Hoc – projects for the broader team and marketing

Job Requirements

  • Bachelor s Degree in Business, Marketing or related field; MBA preferred
  • 1-3 years of Brand Management experience or 3-5 years relevant marketing experience
    • CPG industry experience preferred
  • Strong numerical and analytical skill set with the ability to interpret quantitative data and perform detailed trend analysis utilizing raw volume data
    • Proficiency in Nielsen/IRI syndicated data preferred
  • Strong organizational and project management skills
  • Outstanding verbal, written and interpersonal communications skills with a proven ability to work collaboratively with product development and sales
  • Ability to lead and influence cross-functional teams and all levels of management, as well as external creative agency and co-manufacturing partners
  • Demonstrated knowledge of the retail environment, trade issues, promotions, social/digital execution, and research
  • Personal initiative and willingness to deal with ambiguity in a rapidly evolving environment and Ability to handle simultaneous projects and deliver within agreed upon timeframes
  • Experience in marketing plan development: situation assessment, strategy, and tactical plan development

 

 

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