Associate Brand Manager, Lorissa's Kitchen in Minneapolis, MN at Jack Link's

Date Posted: 9/6/2018

Job Snapshot

Job Description

Jack Link’s Protein Snacks began with treasured family recipes passed from generation to generation, transforming a small North Woods business into one of the fastest-growing meat snack manufacturers in the world. Over the years, as consumer demand for convenient, high-quality snack foods increased, so has the company’s product offerings. Today Jack Link’s is the fastest-growing meat snack manufacturer in the world, and sells more than 100 different meat snack products in more than 40 countries. The Link family principles and traditions remain the same: hard work, integrity and a commitment to earn consumer respect by delivering the best-tasting meat snacks in the world.



The Associate Brand Manager (ABM) is responsible for leading cross-functional business teams in the planning, execution and analysis of various business initiatives related to products, pricing, promotion, and packaging across specific channels within the Jack Link’s Protein Snacks & Lorissa’s Kitchen portfolio. An Associate Brand Manager gains broad exposure to Consumer Insights, New Products, Sales, Integrated Marketing, Operations, and Finance, which results in strengthened marketing fundamentals and a holistic approach to driving business growth. Demonstrating excellence in these areas will lead to future career progression. This position directly interacts with the field, customers, cross-functional representation, and is a key member of the brand & commercialization team.





The duties and responsibilities of this position shall consist of, but not be limited to, the following:


  • Brand Strategy – Participate in and lead aspects of the development of brand strategy to achieve long-term and short-term business goals, including strategic planning, brand positioning, brand voice, and brand personality.


  • Project Management – Lead end-to-end new products, quality improvements, & cost reductions product& packaging initiatives, communications and other projects, working across cross-functional teams, agency partners and external vendors to deliver results.


  • Analytics and Tracking – Responsible for in-depth analysis, monitoring, and reporting of brand performance and competitive activity to identify problems, opportunities and trends, as well as leading reporting of key business metrics.


  • Planning and Budgeting - Assist in development of annual marketing plans including integrated marketing communications plans and field sales tools & materials to achieve sales objectives. Responsible for both sales/marketing budget management and forecasting for assigned brands. Own the P&L and understand key levers to drive growth.


  • Marketing Execution – Execute elements of the marketing plan for assigned brands, including new product launches, price promotions, in-store creative, media plans, social/digital communications, event marketing, and market research projects.


  • Ad Hoc – As assigned, projects for broader team, marketing and other duties and responsibilities.

Job Requirements



Required Education:

  • Bachelor s Degree in Business, Marketing or related field; MBA preferred


Required Experience and Abilities:

  • 1-3 years of Brand Management experience or 3-5 years relevant marketing experience
    • CPG industry experience preferred
  • Strong numerical and analytical skill set with ability to interpret quantitative data and perform detailed trend analysis utilizing raw volume data
    • Proficiency in Nielsen/IRI syndicated data preferred
  • Strong organizational and project management skills
  • Outstanding verbal, written and interpersonal communications skills with a proven ability to work collaboratively with product development and sales
  • Ability to lead and influence cross-functional teams and all levels of management, as well as external creative agency and co-manufacturing partners
  • Demonstrated knowledge of retail environment, trade issues, promotions, social/digital execution and research
  • Personal initiative and willingness to deal with ambiguity in a rapidly evolving environment and Ability to handle simultaneous projects and deliver within agreed upon time frames
  • Experience in marketing plan development: situation assessment, strategy, and tactical plan development





The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or feel, and talk or hear. The employee is occasionally required to stand, walk and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision.





The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is a plant / office setting with varying degrees of temperatures and noise levels. Exposure to manufacturing equipment movement and wet / slippery floors. However; the vast amount of work is conducted in a climate-controlled office. Travel may be required.

EEO/AA Employer M/F/D/V

VEVRAA Federal Contractor


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